As I walked to work this morning, I came across quite an unusual sight. When I got to the quays of the Liffey, near the Samuel Beckett bridge* there were two green and white tug boats, on either side of the river, pumping great arcs of water at each other.
I stood there for a couple of seconds before my internal mamarrazzi began scream for blood photos. As I was snapping away with my totally awesome little Lumix camera (an absolute gem, always takes the most amazing pictures with gorgeous vivid colours and a great zoom), I wondered what the hell was going on.
By the railings along the quayside a gaggle of professional photographers were setting up their stuff and looking very much as if they knew what was going on. So I went up to one an asked him. He laughed and said “we’re making a rainbow!”
They were making a rainbow. They were making an advert for the national lottery and they needed a rainbow. So they hired 2 boats to pump huge amounts of water at each other across the Liffey.
I was torn. On the one hand, this was possibly the most awesome thing in the world EVER**. But on the other hand, for the first time ever, I just felt like screaming “Can’t you just Photoshop it?!!”. Seriously, in a post-Avatar age, do we really have any excuse for going to great lengths to fabricate authentic special effects when we can just copy, paste, bevel and emboss? Surely this was a waste of time, effort and money?
And then I thought screw that, and went with the best thing EVER option, and giggled all the way to work.
*Also known as My Bridge.
**There is one of these pretty much every ten minutes or so, so don’t get too excited…
Update: OK, I’ve seen the advert now. It totally rocks. I take it all back, it was worth it. Well done guys!