I can’t quite remember how old I was the first time I saw Star Wars, but compared to most kids of my generation, it must have been quite late, probably in my mid teens. In fact I was quite late discovering most of the cult films of my generation, as they were frowned upon by the Powers That Be as being “violent and horrible”. We are talking controversial things like the Goonies or Gremlins here. And yet for some reason it was fine for an 8-year-old to watch Dallas and know every line from Blackadder…
Anyhoo, let’s not get bogged down in that. Lasers, back in the time of ye olde trilogy, were things of wonder, they were used to cut, slice, shoot, blow things up… Lasers in the movies were the tools of spies and things of science fiction. They were things of the future, the far off, hoverboarding, robot-ridden, spaceship-equipped future.
And now, suddenly, they’re everywhere. There are lasers in our CD players and our Blu-rays (blue ones), we have single lasers for pointing at important PowerPoint presentations and big giant lasers for putting on giant fancy shows to the sound of electro music.
The thing that amazes me the most, however is how lasers are used in the medical world and the range of things you can do with them, from teeth whitening and tattoo removal to LASEK/LASIK eye correction. They seem to be able to do absolutely everything and its opposite. In fact, sometimes the two are even advertised in the same ad spot: the bodyclinic in Dublin is quite happy to advertise laser hair removal in the same 30 seconds as their fantastic laser treatment to help your thinning manly mane grow back thick and strong.
I am assuming that the lasers involved are not the same, but still, is it not just a teensy bit confusing to tell your customers that you can use the same thing to stop hair growing and to encourage it to grow where it has ceased to grow? Because it sure as hell confuses me. I’m not saying I doubt the efficiency of either treatment, in fact I know first hand how good laser hair removal is, but surely it can’t be a good thing to confuse your potential customers by delivering such a muddled message?
Oh what the hell, lasers rock. That is all.